Privacy policy

Last updated: October 30, 2026

This Privacy Policy explains how FITORCH ("we," "us," or "our") collects, uses, and discloses personal information when you visit fitorchstore.com, make a purchase, interact with our advertising, or contact us. Our online store is hosted on Shopify. Privacy requests can be sent to support@fitorchworld.com.

Information we collect

• Information you provide: your name, email, phone number, billing and shipping addresses, order details, customer-service messages, return requests, and any photos or other information you choose to send us. If you create a customer account, we process the information needed to manage it.
• Transaction information: the items purchased, amounts, payment status, transaction references, refunds, and delivery details. Payments are processed through Shopify and the payment providers available at checkout. We do not need your full card number or card security code in a support email; please do not send them to us.
• Information collected automatically: IP address, browser and device information, cookie identifiers, pages or products viewed, referral source, interactions with the store or advertisements, and approximate location inferred from technical information.
• Information from service providers and partners: payment confirmations, shipping updates, fraud-prevention signals, and advertising or measurement information related to your interactions with our store.

How we use information

We use personal information to process and deliver orders; take payments and administer refunds; provide customer service, returns, and warranty support; communicate about your order; operate and improve the store; prevent fraud and misuse; measure advertising performance; and show relevant advertising. Where permitted and consistent with your preferences, we may send product news or offers. You can unsubscribe from promotional emails using the link in the message or contact us. Order and service messages may still be sent when necessary to manage your purchase.

Cookies, analytics, and advertising

We and our service providers use cookies, pixels, and similar technologies to support store functions, remember preferences, understand site usage, and measure or personalize advertising. For example, Meta technologies may connect interactions with our store to advertising on Facebook and Instagram. Advertising identifiers and website activity may be disclosed to advertising partners for these purposes; this information is not necessarily anonymous.

You can manage cookies through your browser settings and use any privacy choices presented in the store. Disabling some cookies may affect store functions. You can also adjust advertising preferences with Meta. Browser controls and platform preferences may not cover every form of tracking or advertising.

Who receives information

We disclose information as needed to Shopify and other service providers that help operate the store, process payments, prevent fraud, deliver orders, provide support, analyze performance, and communicate with customers. We also disclose relevant information to advertising and measurement partners, such as Meta, in connection with our advertising. Providers process information under their own applicable terms and privacy policies. Learn more about Shopify's practices in the Shopify Privacy Policy.

We may also disclose information when required by law or valid legal process, to protect rights and safety, to investigate misuse, or in connection with a business reorganization or transfer subject to applicable safeguards. We do not publish your private order or contact information on our website.

Your privacy rights and choices

Depending on where you live, you may have rights to request access to, correction of, deletion of, or a portable copy of your personal information; object to or restrict certain processing; withdraw consent where processing relies on consent; and opt out of targeted advertising or certain disclosures. These rights may be subject to legal exceptions, such as keeping records needed to complete a purchase, comply with tax laws, or resolve disputes.

For residents of California and other U.S. states with applicable privacy laws, disclosures of online identifiers and website activity to advertising partners may qualify as a "sale," "sharing," or processing for targeted advertising under those laws, even when no money changes hands. To request an opt-out or exercise other applicable rights, email support@fitorchworld.com with the subject "Privacy Request." Describe the request and the email address used with our store. We may need reasonable verification before responding; please do not send government ID or full payment-card information unless a secure and necessary verification method has been arranged. Authorized agents may submit requests where permitted by law.

We will respond within the time required by applicable law and will not discriminate against you for exercising protected rights. If you are entitled to appeal a decision, reply to our response or email us with the subject "Privacy Appeal." You may also contact the privacy regulator where you live, where applicable.

European Economic Area and United Kingdom

Where applicable, we process information to perform our contract with you, comply with legal obligations, pursue legitimate interests such as securing and improving the store, or with your consent where required. You may withdraw consent without affecting prior lawful processing. You may also lodge a complaint with your local data protection authority.

Retention and security

We retain personal information for as long as reasonably needed for the purposes described here, including fulfilling orders, providing support, maintaining legally required records, and resolving disputes. The period depends on the type of information and applicable requirements. We use reasonable administrative and technical safeguards, but no transmission or storage system can be guaranteed completely secure.

International processing

We serve customers worldwide. Personal information may be processed in countries other than your own, including where FITORCH, Shopify, and their service providers operate. Privacy laws may differ from those in your country. Where required, appropriate legal safeguards apply to international transfers.

Children's privacy

Our store is intended for a general adult audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us so we can review and take appropriate action. Additional protections apply where local law sets a higher age threshold.

Third-party websites

Links to social platforms or other external websites are governed by those providers' privacy policies. We do not control their practices.

Changes and contact

We may update this policy when our practices or legal requirements change. The date above identifies the latest revision. Where required, we will provide additional notice or seek consent. For questions or requests, contact FITORCH at support@fitorchworld.com.